Client Discovery

Examples: We source all our produce within 20 miles of our restaurant. Our atmosphere is reminiscent of home. We use only 100% natural ingredients, no preservatives or GMOs. We never test on animals.

Features are characteristics that your product or service does or has. They are unique to your industry and your product/service. For example, some ovens include features such as self-cleaning, smooth stovetops, warming bins, or convection capabilities. Features are a list of capabilities that typically save time, money or make your customers’ lives easier and are things you can point to that make you unique or better than your competition. Use the fields below to list all the unique, great features of your product or service, and then use the text field beside it to tell us why they are important.

Benefits are the reasons customers buy the product or service. For example, the benefits of some ovens to buyers include safety, ease of use, affordability, or—in the case of many ovens that feature stainless steel casings—prestige. Use the fields below to list all the unique, great features of your product or service, and then use the text field beside it to tell us why they are important.

For example, a retail store knows their customers shop after regular business hours, so they’re open 24 hours. Or, a grocery store understands that their customers have very little time to shop because of their busy home and work lives, so they offer free online shopping, free delivery and scheduled pickup times. An online wellness supplement store knows their customers are confused about which supplements or products are right for them, so they added genetic product matching, customer reviews and price/ingredient comparisons to help their customers pick the right products for them and cut down on the number poor reviews because of mismatched products.