There are lots of beautiful themes and templates available for your wordpress website however, it’s easy to be drawn towards a graphically appealing site and lose focus on usability.
There is a core set of guideline that every website must follow to actually engage with visitors and make sales or collect leads.
This newest edition of Don’t Make Me Think : A Common Sense Approach to Web Usability by Steve Krug is THE book you need to read before designing or redesigning your website. Pick it up from amazon with the link above.
Websites alone do not grow your business or generate revenue. “Sales funnels” have been used successfully before the internet was even invented. Funnels are a road that you lead potential customers down to slowly build value in return for increasing products or services you sell them.
Dot Com Secrets by Russel Brunson is the ultimate book to teach you about how sales funnels work and how you can implement them into your business and website immediately. This book will change the way you think about websites!